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Bounce rate tells you how many people looked at one page on your site and left without looking at anything else. It is one of the fastest ways to find pages that attract visitors but fail to keep them.
WP Statistics reports bounce rate inside your WordPress dashboard, with no Google Analytics account and no cookies.
A bounce is a visit where only one page view was recorded. If someone lands on your homepage, reads it, and closes the tab, that is a bounce. If they land on your homepage and then open a blog post, it is not.
Bounce rate is that group as a share of all visits:
Bounce rate = visits with a single page view / all visits
A site with 1,000 visits where 600 people saw one page and left has a 60 percent bounce rate.
Two details decide whether your number matches what you expect:
Bounce rate appears in three places once you are running WP Statistics 14.16.11 or newer.
Site-wide, in Visitor Insights. Open Statistics > Visitor Insights. The bounce rate card sits in the overview at the top, next to visitors and views. The small number under it is the change against the previous period, measured in percentage points, so a move from 58 to 54 shows as -4.
Per landing page, in Top Entry Pages. The same overview lists your top entry pages with a bounce rate column. An entry page is the first page of a visit, so this column answers a sharper question than the site-wide number: of the people who arrived here first, how many left without going further.
Per post or page, in Content Analytics. Open any post in Statistics > Content Analytics to see the bounce rate for visits that started on that post.
All three respect the date range you pick at the top of the page.
There is no single target. A blog post that answers a question completely can have a high bounce rate and still be doing its job. A pricing page with the same number has a problem.
Judge it by page type instead:
| Page type | Typical range | What a high number usually means |
|---|---|---|
| Blog posts and guides | 60 to 90 percent | Often fine. The reader got the answer |
| Homepage | 30 to 55 percent | Unclear next step, or slow to load |
| Product and pricing | 20 to 50 percent | Doubts about price, fit, or trust |
| Landing pages from ads | 40 to 70 percent | Ad promise does not match the page |
| Contact and support | 40 to 70 percent | Usually fine. People find the detail and leave |
Your own history matters more than any benchmark. Watch the direction. A page that moved from 45 to 70 percent in a month changed for a reason, and that reason is worth finding.
Start with the entry pages that get the most visitors, not the worst percentages. A page with 5,000 visits at 70 percent is worth more of your time than a page with 40 visits at 95 percent.
Then work through the usual causes:
Change one thing at a time and give it two weeks before you judge it. Bounce rate moves slowly, and a single busy day can distort a short window.
Google Analytics 4 dropped bounce rate as a headline metric and reports engagement rate instead, which is roughly its opposite: the share of sessions that lasted longer than ten seconds, produced a conversion, or included a second page view. So a GA4 engagement rate of 55 percent is not the same as a 45 percent bounce rate anywhere else.
Other differences worth knowing:
Expect the two numbers to point the same direction rather than match.
WP Statistics stores everything in your own WordPress database. There is no external account, no data sharing, and no cookie needed to measure bounce rate, so the feature works on sites that run without a consent banner.
Install the plugin, let it collect a few days of traffic, and open Visitor Insights. The bounce rate card is there from the first day of data.
Become part of our growing family of +600,000 users and get the tools you need to make smart choices for your website. Simple, powerful insights are just a click away.