Privacy-Friendly Marketing Analytics
Track campaigns, events, and search traffic without compromising user privacy. Understand what brings visitors to your site, measure impact, and improve your strategy using tools made for WordPress and built on trust.
- 14-Day Money Back Guarantee
- Trusted by 600K+ Websites
- No cookies and fully compliant with GDPR, CCPA and PECR.
- Made for WordPress
Marketing Insights in One Place
Visualize the full journey of your visitors and content. From post performance to author impact, category trends, and traffic sources, everything is right at your fingertips.
Campaign Analytics Insights
Track the performance of every campaign in one place.
- View visitors, views, and traffic trends for each campaign
- Analyze sources, mediums, and landing pages
- Break down data by browser, device, and country
- Compare campaigns over time and spot what works
Google Search Insights
See how people find you on Google with built-in Google Search Console reports.
- Track clicks, impressions, and search trends over time
- View top search queries and content that drives traffic
- Filter by country, device, and landing page
- Analyze search performance for each content
Goal Tracking and Custom Events
Track what really matters by setting up conversion goals in just a few clicks.
- Create goals for clicks, page views, and custom events
- Track specific actions like button clicks, form submissions, or downloads
- Set up goals via dashboard or code
- Monitor goal performance and conversion rates over time
Built‑in UTM Link Builder
Generate and validate campaign URLs right inside WordPress. Quickly tag links for email, ads, and social, then save them for easy reuse.
Automatic Source Categorization
Incoming traffic is labeled as Direct, Organic Search, Paid Social, and more, so you can see which channels really drive results without manual sorting.
Consent API Compatible
Works seamlessly with popular consent plugins. Respect user choices while still collecting the data you need, all in a privacy‑first setup.
Spam and Bot Filtering
Keep reports clean and trustworthy. WP Statistics automatically filters known bots and spam referrals, so your marketing insights stay accurate.
Content-Level Search Insights
See how each post or page performs in Google Search. View impressions, clicks, and top queries tied to specific content.
Referrer and Medium Breakdown
Understand exactly where your traffic comes from. Filter by referrer, source, or medium to see what channels convert best.
Frequently Asked Questions
Yes. WP Statistics tracks campaigns using UTM parameters, with no need for cookies or persistent identifiers. This makes it fully compliant with privacy laws like GDPR and PECR.
No. All marketing features, including GSC reports, goal tracking, and campaign analytics, work locally within your WordPress site. No external accounts or third-party services are required.
You can set up custom goals directly in the WP Statistics dashboard. Choose click, page view, or custom event types and define the trigger using a CSS class or ID.
Yes. Our built-in Google Search integration shows impressions, clicks, top queries, countries, and devices—both globally and for individual contents.
Yes. WP Statistics supports the WP Consent API and works with major consent plugins to respect user preferences.
Start Tracking What Matters Most
Make smarter marketing decisions with privacy-friendly analytics. Track campaigns, measure performance, and stay fully in control of your data — all inside WordPress.