Another highly requested feature is now available in WP Statistics, introducing Campaign Reports, powered by our new Marketing add-on!
If you’re running UTM-tagged links, email newsletters, paid ads, or social campaigns, you can now track and analyze your campaigns directly inside WP Statistics.
Campaign Reports
Under Referrals → Campaigns, you can view your top-performing campaigns, including visitors, views, entry pages, and more.
Want to dig deeper? Click “View Details” on any campaign to see detailed data — such as Referrers, Browsers, Operating Systems, Entry Pages, Countries, and more.
You can also filter campaigns by UTM Source, Medium, Campaign name, Entry Page, and Referrer, making it super easy to find what matters.
UTM Performance
Alongside the Campaigns tab, we’ve added a UTM Performance page under Referrals. This report shows your top UTM Sources, Mediums, and Campaigns at a glance.
Simple, insightful, and great for understanding what drives results.
Campaign URL Builder and Validator
We didn’t stop there. We’ve also added a full Campaign Builder tool in your dashboard.
Go to WP Admin → Statistics → Campaign Builder to start building and validating UTM URLs for your campaigns.
Our validator also checks whether your UTM link matches a recognized Source Category in WP Statistics — aligned with Google Analytics 4 rules.
This feature is available now for WP Statistics Premium users. Just install the Marketing add-on and start tracking smarter.