About WP Statistics

Welcome to WP Statistics! From the very start in 2011, our goal has been crystal clear: to offer you an open-source, privacy-first analytics solution for WordPress. We’re here to help you understand your website’s traffic in a simple, transparent way, without compromising the privacy of your visitors.

Today, WP Statistics is proudly open source and trusted by over 600,000 websites worldwide. As a project backed by VeronaLabs and registered in Estonia, we’re committed to maintaining a platform that’s free, accessible, and dedicated to enhancing privacy online.

Sustaining Privacy: The Financial Model of WP Statistics

At WP Statistics, we’re proud to say our journey is powered by independence, self-funding, and a commitment to sustainability. Unlike many other services, our financial backbone comes directly from the support of our community—through the purchase of premium add-ons for our plugin. This model allows us to focus on enhancing WP Statistics, ensuring it remains an open-source, privacy-first analytics tool that serves your needs without compromising visitor privacy. Every subscription directly contributes to our ability to innovate, maintain, and expand the features and capabilities of WP Statistics, keeping us at the forefront of ethical web analytics.

Our approach to funding WP Statistics is simple: we believe in earning our keep by adding real value to your WordPress experience, not through advertisements or selling user data. Your support, through purchasing our premium add-ons, enables us to dedicate our full attention to WP Statistics, ensuring that we can continue to offer a robust, user-friendly analytics solution. This model keeps us accountable to you, our users, not investors or advertisers. By choosing WP Statistics, you’re not just getting insights into your website’s performance; you’re also joining us in taking a stand for a more private, transparent, and respectful digital world.

Own Your Data, Protect Your Privacy

Everything we collect is stored right in your WordPress database, which means you own your data, and nobody else can access it. This approach ensures your website’s analytics are kept secure and under your control at all times.

Our commitment to privacy is clear: we minimize data collection, avoid personal data, and do not track users across devices or websites. Plus, we’re open source, so anyone can check our code to see that we walk our talk. For details on what we collect, visit our resource page.

With WP Statistics, you get a powerful analytics tool that respects both you and your visitors’ privacy, all while keeping data ownership firmly in your hands.

Privacy by Design: The Open Source Philosophy

WP Statistics is proud to be an open-source project, emphasizing our commitment to privacy and transparency. Everything we offer, from our core plugin to all premium add-ons, is licensed under GPL-3.0. This means you’re free to inspect, modify, and share our code, ensuring you always know how your data is handled. Open source is a key part of our promise to keep your analytics private and under your control.